The organizers conduct individual interviews (at least 100) with representatives of entities operating in the area and residents. On the basis of the interviews, their own observations and available data, they create a diagnosis of the area or selected topic of interest to community members. They also seek out potential leaders who want to act on behalf of their community or an issue important to them.

This is where an informal group of residents is formed to decide what they want to address, what topic is a priority for them (such as greenery management, air cleanliness or improving the quality of life in the neighborhood in general), and the possibilities for solving it are examined.

This is the most difficult stage, assuming the building of a sustainable org. capable of dealing with numerous topics relevant to the group or community. Here the organizer takes care of creating the group’s identity (including its name, logo, profile on FB), works on relationships between members and the entire group (through individual meetings so-called 1-on-1 and group meetings, workshops, coaching), working out the rules and structure of the group (e.g. majority voting, division of functions and responsibilities so that each member of the group is involved and feels needed).

The group plans a social campaign to address an issue important to it. It creates an action plan, contacts various stakeholders and uses a variety of techniques to achieve its goal (e.g., happenings, collecting letters of support, lobbying councilors and authority figures, resolution initiative)